Why MSPs should rethink Backup with Cove Data Protection

by | Feb 9, 2026 | Bluechip Infotech New Zealand, Managed Services, N-able

I have seen firsthand how MSPs benefit when they move away from legacy backup solutions. The combination of efficiency, security, and simplicity is more than just marketing language; it translates into real-world resilience for SMBs and peace of mind for MSPs. Cove gives partners the ability to deliver differentiated services, reduce configuration complexity, and scale without hidden costs.

What I find most compelling is that Cove makes cyber resilience the standard. MSPs do not need to add extra tools or complex configurations because protection is built in from the very beginning. In today’s threat landscape, that built-in resilience is not simply an advantage, it is essential.

With ransomware targeting legacy backup systems and SMBs facing enterprise-level threats, the question isn’t if you’ll need recovery, but how fast and relaible it will be.

The Problem with Legacy Backups

    • High incremental change rates (6-10%) → bloated storage and slower transfers.
    • Local dependency → backups are vulnerable to ransomware attacks.
    • Resource-heavy scanning → client devices bogged down during backup windows.

Cove’s Smarter Approach

Cove Data Protection flips the script with a cloud-first architecture and TrueDelta technology.

  1. Ultra-efficient backups: Average change rate of just 0.1%, meaning smaller, faster transfers.
  2. Immutable storage: Backups isolated in N-able’s global data centres, safe from local ransomware.
  3. Granular deduplication: Sub-block/byte-level processing avoids full-image scans.
Cove Data

Why This Matters for MSPs

  • Better RPOs & SLAs: Frequent, direct-to-cloud backups without timeout errors.
  • Lower overhead: Less strain on customer networks.
  • Cyber-resilience by default: No extra configuration needed to isolate backups.
  • Scalable simplicity: SaaS model with storage included – no hidden infrastructure costs.

For MSPs and resellers, Cove isn’t just another backup tool; it’s a way to differentiate your service offering. By delivering faster, leaner, and more resilient backups, you can build trust, reduce churn, and scale confidently.

Cove Data

Drop me a message or email nable@bluechipit.co.nz for more information.

Cove Data