Soft Solutions is undergoing a transformation and will be officially known as Bluechip Infotech New Zealand starting November 1st. What this means for you is that you’ll continue to receive the exceptional service we’ve always provided. There will be no change in people, products or services on that date, just a change of name.
The decision to change to Bluechip Infotech New Zealand was driven by mutual goals. Soft Solutions was looking for ways to expand the reach for some of our vendors into Australia, while Bluechip Infotech Australia sought to expand their vendor reach into New Zealand. This alignment in values and vision made the partnership a natural fit, both organisations sharing the goal of fostering long-lasting relationships with our valued customers.
Since 2021 Bluechip Infotech Australia has been the majority shareholder in Soft Solutions. The successful partnership has been working for the last two years and now we are going to officially change our name to Bluechip Infotech New Zealand. Soft Solution’s Founder Chris Fitzgerald will maintain the running of the Bluechip IT New Zealand business.
What’s changing:
- Our name
- Our visual identity
- Our website will be accessible at bluechipit.co.nz from November 1st
What’s not changing:
- Our dedicated team
- Our commitment to providing excellent service
- Our mission to cultivate meaningful relationships with you
- Although we will be emailing you from bluechipit.co.nz from 1 November, emails to sofsol.co.nz will still get through
Furthermore, this transition comes with additional benefits for our resellers:
- Access to a broader range of vendors with competitive pricing
- An expanded footprint into the Australian market
We’re excited about this transformation and the opportunities it brings for our team, our vendors, and our valued customers. If you have any queries about the rebranding, please contact us to discuss further.