Your Future-Proofed PBX

Reseller-friendly – Deliver Unified Communications your way


3CX is an open standard communications solution that offers complete Unified Communications, out of the box. Suitable for any business or industry, 3CX can accommodate your every need. From telephony with mobility and status; advanced contact centre features; video conferencing, Live Chat, integrations with CRM’s and more. All of this at a fraction of the cost.

3CX makes installation and maintenance of your business communications system so easy that you can effortlessly manage it yourself. Whether you deploy on-premise, on an appliance or server or in the cloud there is an option for you. 3CX’s fully cloud PBX solution StartUP is your license and hosting in one, or use a dedicated license. For smaller dedicated licenses the Hosted by 3CX service is perfect or for larger instances host in a local data centre of your choosing.


An industry leading PBX solution that was first distributed throughout New Zealand by Bluechip Infotech New Zealand Ltd in 2011.
Our intention from the outset was to offer New Zealand businesses the opportunity to use an alternative enterprise quality PBX solution like the rest of the world. We are proud to be the only Gold Distributer for 3CX in New Zealand with highly trained technicians. That means we can help our 3CX Partners stay up and running, whether you host on premise or in the cloud.

3CX has evolved in our 10+ years of distribution beyond just an IP PBX solution to a leading Unified Communications solution. Our communication methods have evolved and continue to evolve quickly. The 3CX StartUp or Dedicated solutions cover telephony which was well prepared for the hybrid workforce via the included web client softphones and mobile apps; video conferencing included for secure WebRTC meetings; Live Chat to communicate with your customers in real time via your website or WhatsApp Business messaging; integrations with CRM systems and Microsoft 365. It is the low-cost flexible, secure and cost-effective solution for your customers. Whether you use the included apps or use in conjunction with UC hardware or a combination of both you’ll have an efficient Unified Communication package to allow your clients to stay in contact wherever they are.

Here’s an overview of the two different types of 3CX licenses available and the Cloud Hosted platform:

3CX StartUP

StartUP is 3CX’s all-in-one Cloud PBX solution – available in two sizes for up to 10 users or up to 20 users. StartUP is a bundle of your PBX license and your hosting for one low annual price that allows you to work from anywhere. The StartUP PBX includes your phone services, integrated video conferencing, mobile apps for iOS or Android, live chat and much, much more. There is even a FREE option for up to 10 users.

3CX Dedicated

A fully featured PBX solution for complete Unified Communications. 3CX Pro or Enterprise are licensed by the unique simultaneous call count model – no per user, per month charges apply. Licensing is one low yearly cost based on system size paid annually upfront. The PBX delivers phones, call centre functions, integrated video conferencing, live chat and business social media messaging, CRM integrations and much more. No add-on charges, everything is included based on the edition you select. Your choice of Linux or Windows deployment and you choose whether to host on-prem, in private cloud, or in the Hosted by 3CX cloud platform. As your business grows, you can increase your license to accommodate additional call volumes.

Hosted by 3CX

Hosted by 3CX is a cloud hosting service designed to host a 3CX dedicated instance from 4-SC to 32-SC size (SC = Simultaneous Call). 3CX take care of deploying your instance to their chosen cloud providers (Vultr for ANZ market) and automatically configure the appropriate firewall rules. 3CX take care of managing the operating system – this includes applying patches and upgrades; taking a nightly backup; and monitoring your 3CX system 24/7. 3CX keeps your instance on the latest non-beta version saving you maintenance time.

If you’d like more specific details on any of the 3CX solutions, reach out to our Unified Communications team on and they’d be happy to discuss your requirements. All 3CX purchased products including Hosted by 3CX count towards a 3CX partners annual targets.

Making the transition from traditional PBX systems to using 3CX leads to immediate savings as you are paying for software and your infrastructure to run the software along with SIP lines which are more cost-effective and in turn the initial investment leads to a very quick recovery and overall saving.

It’s not just used for calling, it also allows you to integrate emails, fax and instant messaging along with video conferencing which makes it the go to solution for all of your communication needs.

Sits on a familiar platform that’s simple to understand and easy to upgrade. Because we put value on future proofing our products, you can rest assured that your investment will lead to a lot of savings in the long run.

We offer flexible installation to address every customer’s unique needs. We also provide technical support to ensure you keep your system up and running at all times.

What People Are Saying About 3CX


“We liked that there was a softphone and mobile app that came with it, that’s one of the main reasons why we chose it.”


“3CX can do what the current proprietary solutions do for a tenth of the price.”



“This was an awesome email (VoIP Channel Update), I really appreciated all the updates and links to videos etc.”



“Thanks for your on-going work, I’m sure we are not the only business that appreciates the support and on-going training that yourself and the SofSol team provides.”

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